The Conserve Rivers and Oceans Initiative aims to protect and restore Earth’s freshwater and marine ecosystems for the benefit of both people and wildlife. Through projects that clean up rivers and oceans, restore habitats, protect water quality, promote sustainable fisheries and aquaculture practices, and raise awareness, this initiative seeks to preserve these critical ecosystems for future generations. The initiative is dedicated to conserving 20 lakh hectares of riverine and marine areas to ensure long-term ecological health and sustainability.

The core objectives include:

• Conserve critical riverine and marine areas
• Clean up rivers and ocean areas
• Restore damaged aquatic habitats
• Improve water quality in major rivers and coastal areas
• Implement sustainable practices in fisheries and aquaculture sites
• Conduct awareness campaigns and educational programs